One of the great things about this blog is that I get to directly interact with a lot of you. From these interactions I’ve learned a whole lot, but one of the most interesting things I’ve learned is how exactly a lot of you have discovered my music and my guitar playing.

I want to talk about this because it’s one of the most common questions I get. People want to know where my listeners came from or how I got my music out there. It’s hard for me to actually quantify how that happened, but thanks to the emails I get from people subscribed to this blog I’ve gained a better understanding of how people actually come across my music.

So where are they coming from? YouTube.

A lot of people told me that they were looking for something about a guitar pedal or something else, and they stumbled across one of my videos and decided to dig further.

Given that, what’s another way that you can attract people to your music? Consider your music, and think about what people might want to know about it. How exactly do you get your guitar to sound like that? What’s your recording set up like? What’s that neat trick you did with your computer?

You don’t necessarily have to do something like this on YouTube, but it’s worked well for me and I highly recommend it. People search for all kinds of things on YouTube and it’s a great place to help people, answer their questions and draw them into the music you’re making. People absolutely love a little behind the scenes look at something they may not be familiar with and if you can give them a little helpful insight, they’re very likely to dig deeper and become a loyal fan of the things you do down the road.

There are two great things to come out of this. First is genuinely helping people and getting them excited about music. And second is creating a stream of people who are checking out your content who have the potential to become fans.

So put yourself out there. Share some of the things you have learned. People are dying to know and they’ll be so grateful to you for sharing your knowledge.

What are some things about your music that you think people would be interested to know? Let’s talk about it in the comments below!

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  • http://twitter.com/niclake Nic Lake

    This was exactly how I discovered your music. Found a pedalboard review you were doing, then clicked on some of your links to your sketches.

  • http://twitter.com/skyflyingby sky flying by

    interesting. i never really consider youtube. a bunch of my stuff has ended up on youtube, but nothing i submit (which is weird, but so far everything i’ve seen provides proper attribution and linking and what not)

    so given that is it still better to start your own youtube channel?

    hmmm guess it’s time to get more creative with this distribution thing.

    • http://www.andyothling.com/ Andy Othling

      I think it’s definitely useful! You can provide some deeper content beyond just your music.

  • http://www.facebook.com/ryanbolitho Ryan Bolitho

    I also found out about you on YouTube. I was looking at pedal board demos and came across yours and then clicked your profile and started listening to the sketches. YouTube has so much content it’s amazing!

  • http://www.facebook.com/mikael.heck Mikael Heck

    What you are talking about is exactly how I found your music. I was researching some pedals on YouTube and just happened to come some of your pedalboard tours which then led me to your ambient stuff. I have enjoyed the videos, the music, and the like. If not for YouTube, I would not have your stuff.

    • http://www.andyothling.com/ Andy Othling

      That’s what I’m talkin about! :)

    • http://www.facebook.com/andrew.m.elmore Andrew Elmore

      Yep, that’s exactly how I found Mr. Lowercase Tubescreamer as well.

  • Ferpont

    Exactly… “reverb” was the tag I was after, and so I found your YT channel…

  • Tracey Chattaway

    I’m encouraged by your blog, as I’m currently setting up my Youtube content. I have been part of a music forum for a few years and have contributed music patches. Myself and other Nord enthusiasts thrive on getting any new patches to check out. Like me, the people on this forum love to know how to get the best crankin’ sounds out of their gear, along with tips and techniques that others may not have discovered yet. This genuine shared passion for our music gear has also sparked interest in my music, and I’ve made sales from places I’d never anticipated. I am genuinely interested in helping others with their recording setup, as I know how difficult it can be when trying to record piano. I’m quite a newbie with loads of learning curves ahead, but I have also learnt a lot which is very rewarding to share with others. Andy, I discovered your music through searching on bandcamp for ambient music:)

  • Josiah Stevens

    Awesome advice as usual Andy! Just wondering what video editing software and camera you use on a regular basis for your videos?

  • Cosmogang

    Well, I too found your music on YouTube around the time of your ambient song #2 video. Cool to see where your journey is taking you. I miss the days when you’d piss everyone off in TGP who asked for advice concerning the “Best OD for worship music” etc…. Anyway, I hope your vision for the future of your career exceeds your expectations as I’m sure it has already many times.

  • http://twitter.com/SnowdownMusic Ilya (Snowdown)

    I found your tunes amongst other tunes in some post-rock group from vk.com – an equivalent of Facebook. Your Migratory Patterns was soooo catchy that I decided to look into your stuff. Been listening ever since.

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